Be the first in your neighborhood to offer a mobile app to your customers. These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. If they were to get notified on their mobile phones with a coupon from your store when walking by, you'd increase the likelihood of having them visit by providing a timely reason. Imagine being the owner of an apparel store in downtown New York with thousands of people walking within a one mile radius of your outlet. And mobile adds an interesting layer of location-based push notifications to the coupon economy. One of the most popular means to monetize is offering coupons. Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. Companies can even choose to alert their customers for new deals, products, events, etc. Apps can offer a more convenient way to browse and shop, allowing customers to make purchases from anywhere.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top 5 benefits of going down this path sooner rather than later: Smartphone icons even help build brands by providing a visual design that customers recognize. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Apps deliver coupons and send announcements that build your sales with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Mobile apps increase engagement with customers. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.The demand in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. If you are a small business owner and your business does not have a mobile app, you need to get one.
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